Case Study

How Novartis Transformed Onboarding with AI Simulations

Global pharmaceutical leader Novartis faced a unique challenge: rapidly onboard twice as many field sales field team members as before in less than half the time. And to make it trickier, they had to do it without pulling existing field team leaders in to conduct verbal assessments.

Quantified’s AI Sales Simulator provided realistic role-play scenarios with virtual HCPs, improving assessment scores by 59% and meeting the tight timeline. The solution offered a way for learners to engage with the material in a way that felt natural, was repeatable, and delivered results without the logistical challenges and pressure of in-person assessments.

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“Quantified’s team worked hand-in-hand with us to create a seamless experience, from custom rubrics to ongoing support during live rollouts.”

Keenan Stare, Product and Disease Training Manager, Novartis

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