Last week, more than 1,200 training, commercial, and L&D professionals from pharmaceutical, biotech, and medical device companies gathered at the Gaylord Rockies in Aurora, CO, to discuss what good training looks like now and where tech gaps still exist.
The Quantified team was there, and it was clear that there’s a rapid revolution taking place in training for Life Sciences: the old way of coaching, training, and measuring learning is officially over. Here’s what we saw and learned:
1. Real-time, AI Coaching and Feedback is No Longer a “Nice to Have”—It’s Required
Gone are the days of reps having to wait for a manager ride-along to get performance feedback and coaching. Instead, the expectation of a safe space for practice and the accompanying real-time feedback are givens. LTEN’s Technology Demo stations were packed, and Quantified’s live AI Roleplay stood out by letting visitors practice and get verbal feedback instantly, using a pre-built simulation for the actual drug they cover. Attendees left saying other tools felt slow or unnatural, underscoring the need for low-latency, hyper-realistic training experiences. This isn’t a debatable requirement for rep success anymore; it’s an expected part of a sales organization’s tech stack.
2. Compliance Is a Non-Negotiable Filter
Compliance is top of mind. Compliance-heavy innovations are rising to the surface, a trend we noticed everywhere—from the questions we fielded in our workshop to the winners of the LTEN Excellence Awards. Compliance is no longer an afterthought; it shapes decisions across onboarding, training rollouts, and vendor evaluations, and it’s more important than ever that technologies can keep up. There is an industry shift as we see organizations actively seeking platforms purpose-built for regulated markets, with validated compliance scoring and data governance built in from day one.
3. Capability Metrics—Not Vanity Metrics—Are the New Gospel
Questions like “how will we know if we’re successful?” and “how can this data inform our decision-making?” echoed throughout the conference. Trainers want to go beyond easily influenced vanity metrics and focus on the hard question of measuring capabilities, so there are no surprises when field teams execute what they’ve been trained on.
Workshops focused heavily on data-driven outcomes, and LTEN’s “Measurement & Impact” award track further emphasizes this shift. It’s broadly accepted that AI solutions can generate crucial data insights; leveraging those insights and maximizing impact is now the challenge to be tackled.
4. The AI Training Tools Field Is Crowded, But Few Are Actually at Scale
Top vendors like ACTO, Recourse, SmartWinnr, ZS, Allego, and Unboxed were present, but most confirmed they’re still in early stages of field deployment. Pilots are invaluable, but operating at scale is the only way to battle-test a new technology. Quantified was the only vendor visible with global, multi-therapeutic area adoption and a field deployment of 1000+ reps.
At LTEN 2025, we proved what the future looks like: Quantified rolled out Global Languages, Compliance Scoring, AvatarVision + SimCreator, and ultra-fast feedback loops. All live in the field with Novartis, Bayer, Sanofi, and more. If training speed, quality, and audit readiness matter, here’s the gold standard. Catch our full LTEN breakdown or schedule a personalized walkthrough today!