Posts by Becky Susko
AI in Pharmaceutical Training: From Pilots to Full Rollouts
Transform Your Pharmaceutical Training with AI
The pharmaceutical industry is rapidly evolving with AI, transforming how training teams operate. Our recent webinar, “From Hype to Results: Practical Strategies for AI Enablement of the Field Force,” featured insights from Shawn Moran of ZS and Hallie Lynch from Quantified.
Key Takeaways:
AI Adoption: 53% of respondents in our LTEN webinar survey believe we are now in the early majority or later stages of AI adoption.
Field Roles: AI acts as a valuable teammate, enhancing engagement and efficiency.
Discover how AI can revolutionize your training programs.
5 Features Sales Reps Need in AI Sales Training Software
Your organization likely invests in a considerable amount of technology designed to track and monitor sales processes and individual performance metrics. Your sales managers can probably tell you how many leads are currently in the pipeline, which reps are on track to meet their quotas, and which of their top performers have closed the most…
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How to Develop Sales Role-Play Scenarios Your Sales Team Will Actually Use
The devil is in the details when it comes to successful sales calls. Simply switching from starting a ring with “Did I catch you at a bad time?” to “How have you been?” can increase a sales rep’s chances of success by 660%. But having a script of hundreds of tidbit tactics won’t help, and…
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How to Choose the Best Sales Acceleration Software for Your Team
Sales agents’ roles are continually evolving. As eCommerce sales turn to self-service models and B2B marketing efforts turn toward hyper-personalized account-based marketing efforts, it can feel like the path to a successful sale is getting narrower and narrower. But sales teams equipped with the right technology and training tools can continue to thrive in modern…
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How to Improve Sales Performance with Web-Based and AI Tools
Sales tactics are radically different today than they used to be. Businesses must stay ahead of the competition by training their team to sell effectively using proven techniques. Unfortunately, sales managers and coaches of large and dispersed sales teams cannot easily evaluate, give personal guidance, and coach each sales rep. Instead, sales teams usually get…
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The Buyers Guide to Supercharging your Pharma Field Force Sales Performance
For Pharma, the pandemic touched and disrupted every part of the business and created a unique challenge for the field force. On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. On the other hand, HCP access for the field force…
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Modernizing Sales Coaching Tools for Better Virtual Connections
Challenges for Sales Coaching Tools in a Virtual Sales Environment What was once believed to be a temporary solution to the COVID-19 shutdown, virtual sales calls look like they’re here to stay. It’s high time for sales coaching tools to change from what they were before the pandemic. There is a need to update both…
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Optimizing Pharmaceutical Sales Training Programs for Video Detailing Calls
The Main Challenges for Pharmaceutical Sales Training Programs in the Post-Pandemic Years Sales teams everywhere faced new challenges thanks to the pandemic, and the healthcare industry is no exception. Managers are reshaping pharmaceutical sales training programs so sales reps can be just as empathetic with healthcare providers (HCPs) online as they are face-to-face. Below is…
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