Posts by Jewell Budde

When the pandemic forced teams to shift away from in-person meetings, pharmaceutical sales training leaders had to rethink how they prepared reps for conversations with healthcare professionals. Virtual and hybrid learning models, once considered secondary to live training, quickly became essential. Now, even as in-person meetings return, companies find that a mix of formats works…

AI was novel in pharma training in early 2024. In 2025, it’s everywhere. At LTEN’s last 24 webinars, half had “AI” in the title. However, not all AI solutions are created equal. Many are little more than chatbots or “thin wrappers”—essentially fancy interfaces for ChatGPT or Claude. While these tools have their place, they don’t…