Executive Summary The US pharmaceutical sales industry made $53.6 billion in revenue in 2023—but despite that high number, only 41% of Americans have a degree of trust in pharmaceutical companies. This presents a significant opportunity for sales organizations to grow by enhancing their sales reps’ training programs. This article explores how AI pharmaceutical certifications can…
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If your business has been around long enough, you likely remember the days of sales in the field, knocking on doors and pounding pavement to drum up leads. Over the years, however, there have been innovations and transformations in how your sales teams cold call, nurture, present to, and close new customers. You’re not pounding…
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In today’s ever-changing sales environment, professional coaching has risen to become a core need across industries. For organizations, better-coached employees lead to improved performance and productivity that drives a strong ROI. Meanwhile, workers across all skill levels now expect regular coaching from their employers.Rapid advancements in technology, market trends, and customer expectations require workers to…
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While AI tools are a trending topic and have a vast potential to change business practices for the better—they can be overwhelming. Business tools are evolving overnight to incorporate bits of AI functionality wherever possible, and business leaders across every industry are fighting an endless wave of potential that makes it hard to pick a…
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Since ChatGPT burst onto the scene in November of 2022, it’s had an ever-accelerating impact on businesses in all segments of the economy. That’s especially been the case in the sales arena where, according to a recent McKinsey report, the effect of ChatGPT and similar generative AI technologies has been nothing short of revolutionary. In…
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Artificial intelligence is reshaping how sales organizations across every industry are doing business. It can increase revenue by speeding up response times, improving marketing and outreach with more personalized communications, and boosting closed-won rates by giving a sales team better insight into leads. Simultaneously, AI sales technology can reduce expenses by automating repetitive tasks, decreasing…
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While remote work was a quick solution to pandemic-related quarantining and social distancing efforts, it reflected a then-already emerging trend in the workplace toward hybrid and WFH options. Today, it’s become fully normalized, and 85% of managers expect remote work to be here to stay permanently. For many businesses, it’s time to stop debating if…
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Artificial intelligence has been transforming businesses for years, but the transformation accelerated in December 2022 when ChatGPT opened the doors to a user-friendly generative AI. Since then, companies have incorporated AI into everything from internal communications to client-facing messages to productivity tools. Properly managed, AI tools have a home in marketing, finance, production, and even…
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The value of role-playing and hands-on training for improving sales rep performance is recognized across industries. More than simply another tactic, this kind of active training is essential, with proven results. That said, sales role-play scripts are the make-or-break point for the effectiveness of role-play training. Training managers have seen traditional scripts fall flat time…
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Your sales team is underskilled—especially when going up against the competition. At least, that’s what the people training them say. According to a recent report from McKinsey, 55% of surveyed sales leaders said only half of their sales force has the required capabilities. It will take significant skill development to drive revenue, especially when facing…
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