Snap Video

Do IPO Videos Work? An Analysis of Snap’s Roadshow Video

As Snap, Inc. prepared for its IPO last month, it bucked old-school roadshow traditions by releasing a highly polished 35-minute IPO video featuring the tech companies’ executives (and a client or two) extolling their virtues and outlining their origin stories and visions.

Read More
Optimism Historical Buffett

Buffett’s 2016 Shareholder Letter Displays Cautious Optimism for U.S. Markets

Every year, we look forward to Warren Buffett’s letter to Berkshire Hathaway’s shareholders. We’ve analyzed over 50 shareholder letters from the Oracle of Omaha, dating back to 1965 and, like most analysts, we look forward to Buffett’s predictions for the U.S. Economy in each one. In the wake of the turmoil surrounding and following the…

Read More
QCs Favorite Oscar Speeches

QC’s Favorite Oscar Speeches

Some 30 million people tuned in Sunday night as the stars made their way down the red carpet for the 2017 Academy Awards. For film gurus, the main attractions are awards themselves. For the more casual viewers, maybe it’s the clothes or the musical performances.

Read More
Captivate

Our Data-Driven Obsession with Behavioral Analytics

Recently, one of our clients referred to us as his “Fitbit for communication,” and we were ecstatic. Not only because that was high praise from a leader we respect, but because, as the icon of behavioral analytics, the Fitbit is just about the most flattering comparison we could think of.

Read More
Hot Seat 2

Communicating from the Hot Seat: Responding to Public Criticism & Tough Questions

Since his election, Donald Trump has singled out several U.S. companies for criticism. Considering the immediate effect of his condemnations on those companies’ stock prices, we turned to executive communication expert Briar Goldberg for insights on how organizations and their leaders should prepare to respond any time they get called out — in the business arena…

Read More