In today’s competitive landscape, business transformations must be closely linked with communication strategies in order to be effective. Korn Ferry, the world’s largest executive search firm, completed a survey that found Fortune 500 Chief Communications Officers (CCOs) have increasingly prominent roles and rising leadership expectations; in fact, 67% of respondents said that a strategic mindset…
Read MoreThis post was originally published on The Daily Beast on September 17, 2015. According to our data-driven scorecard, Carly Fiorina’s confidence shined, while Chris Christie excelled in attack mode and Donald Trump controlled the tone. The second GOP debate on CNN was a marathon battle, with 11 candidates bumping and jostling for the lead.
Read MoreThis post was originally published on The Daily Beast on September 16, 2015.
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Regardless of the driving force behind a branding initiative—from clarifying brand positioning, making your brand more distinct, appealing to a new target audience or making your brand story more relevant—brand refreshes are major initiatives.
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How to maintain trust with analysts and investors when your company misses estimates
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3 ways to optimize your language to gain “Top Post” status on LinkedIn
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Our analysis shows why CEOs are the most effective speakers on earnings calls
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The financial services industry continues to feel the effects of the financial crisis when it comes to trust. Recent studies have shown that only 54% of consumers trust the financial services industry, so we wondered — how can financial companies and their leadership use predictive analytics and communication best practices to generate more trust through…
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By Jeff Helfgott and Robert Ludke
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