July 2024 Update: As podcasts continue to grow in popularity, understanding what drives their success is crucial for creators and marketers. Predictive analytics offers a powerful tool to uncover the communication factors that can make a podcast go viral. For example, the podcast “Serial” has shown that storytelling and inclusive language are significant predictors of…
Read MoreIdentifying how to best measure engagement and message quality has challenged marketers since marketing began. Before the Internet age, marketers and communications teams relied on relationships, face-to-face interaction (i.e. focus groups) and even gut feelings to measure engagement. Not only were these methods untimely, providing results well after-the-fact; there was also an increased chance for…
Read More
Fortune recently released their list of 50 of the world’s greatest leaders of 2015. The list tapped leaders with a wide range of backgrounds, including CEOs, religious leaders, NBA players, talk show hosts, government officials, and even an 18-year-old activist. So, if great leaders can come in all shapes and sizes, are there similarities in…
Read More
Copyright – Langley Photography 2013 Covering politics and sports would seem to have a lot in common. In both pursuits, there are winners and losers and the heat of competition. But sportswriters seem to be far more successful in engaging readers these days. Political journalists, in fact, have often been criticized for turning their readers…
Read More
Even the best-known brands evolve. In order to stay relevant to their customers, companies often need to “refresh” their brands, which can be done in a number of ways: by updating their messaging, by creating a new logo, or by creating a new brand identity. We wondered, how does a brand refresh affect brand language…
Read More
March Madness finals are upon us. The NCAA college basketball tournament, which started with 68 teams, has come down to the final four. This weekend, the Kentucky Wildcats will face off against the Wisconsin Badgers, while the Michigan State Spartans take on the Duke Blue Devils.
Read More
TED 2015 What’s your favorite TED Talk? TED – a nonprofit dedicated to spreading ideas – is known for its captivating and often awe-inspiring presentations called TED Talks. In our world, they’re also known for bringing the art of public speaking to a new level. Every year, TED holds a week-long conference where 50+ speakers…
Read More
Photo courtesy of Wikimedia Commons; Mark Hirschey
Read More