communication analytics
3 myths about content optimization
Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores. At Quantified Communications, we use the term a little differently—more in the way an editor might discuss a manuscript. For us, content optimization refers to refining your communications—earnings calls, executive keynotes, website content—to ensure your…
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How content analysis can improve your corporate communications
What is content analysis?
Philipp Mayring, Austrian psychologist, professor, and renowned qualitative researcher offers an authoritative, but rather academic discussion of content analysis. What does it really mean? Content analysis is our bread and butter here at Quantified Communications, and we thought it was time we put together an accessible overview of what we’re talking about when we talk…
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Are Investor Relations Teams More Transparent in Annual Communications than Quarterly Earnings Calls?
The New York Times reported recently on Laurence Fink’s request that corporations shift their focus from quarterly earnings calls to more long term reporting. His rationale, in part, is that the frenzy of earnings season inhibits investor relation teams’ abilities to communicate transparently about both their current state of affairs and their long term goals…
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Measuring brand positioning through analytics
Regardless of the driving force behind a branding initiative—from clarifying brand positioning, making your brand more distinct, appealing to a new target audience or making your brand story more relevant—brand refreshes are major initiatives.
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3 ways to use communication analytics to refresh website content
Using predictive analytics to discover the next “Serial”
July 2024 Update: As podcasts continue to grow in popularity, understanding what drives their success is crucial for creators and marketers. Predictive analytics offers a powerful tool to uncover the communication factors that can make a podcast go viral. For example, the podcast “Serial” has shown that storytelling and inclusive language are significant predictors of…
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