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engagement

Engaging Language in Inaugural Addresses

My Fellow Americans: A Data-Driven Analysis of Trump’s First Speech as POTUS

January 20, 2017

We measured the content of every inaugural address dating back to George Washington to find out how the country’s newest president would stack up against his forefathers — at least, as far as leadership communication is concerned.

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linkedin pulse measures

What makes LinkedIn content earn “Top Post” status?

August 4, 2015

3 ways to optimize your language to gain “Top Post” status on LinkedIn

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obama keenan 300x200 1

How the White House speechwriter talks the talk

June 4, 2015
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