We talk a lot about building trust here at Quantified. As communicators, we’re most successful if we can convince our audiences to trust us. They’re more likely to focus on what we’re saying (rather than sifting through our content in search of ulterior motives), more likely to internalize our key points, and more likely to…
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At Quantified Communications, we use data analytics to help professionals understand and improve the impact their communication has on customers, employees, and investors. We’ve worked with leadership and communications teams at leading global organizations, but we’ve also spent time working with aspiring leaders in top MBA programs.
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by Noah Zandan and Mark McKinnon Originally Published on The Daily Beast The most important asset in the news business is trust. When viewers are seeking information, they want to know that it is reliable, especially in the new era of fake news. And if a newscaster loses trust with his or her audience, it’s…
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Last weekend’s political polls unveiled a surprise adjustment to GOP candidates’ standings: Ted Cruz’s favor among Republican voters has skyrocketed. CNN’s poll lists him in second place, with 22% support just short of Trump’s 27%. But he’s taken the lead in Iowa, with the Des Moines Register reporting Cruz is the favorite among 31% of…
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Since our initial analysis on trends in sustainability reporting, evidence continues to support the conclusion that a more refined corporate social responsibility (CSR) agenda can improve a company’s brand reputation and even boost its stock price.
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How to maintain trust with analysts and investors when your company misses estimates
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The financial services industry continues to feel the effects of the financial crisis when it comes to trust. Recent studies have shown that only 54% of consumers trust the financial services industry, so we wondered — how can financial companies and their leadership use predictive analytics and communication best practices to generate more trust through…
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