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Do IPO Videos Work? An Analysis of Snap’s Roadshow Video
As Snap, Inc. prepared for its IPO last month, it bucked old-school roadshow traditions by releasing a highly polished 35-minute…
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A Communication Approach to Behavioral Analytics
Are you an INTJ? An ESFP? Are you high open? Low neurotic? Are you dominant? Steady?
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Buffett’s 2016 Shareholder Letter Displays Cautious Optimism for U.S. Markets
Every year, we look forward to Warren Buffett’s letter to Berkshire Hathaway’s shareholders. We’ve analyzed over 50 shareholder letters from…
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Our Data-Driven Obsession with Behavioral Analytics
Recently, one of our clients referred to us as his “Fitbit for communication,” and we were ecstatic. Not only because…
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The Secret to Martin Luther King, Jr.’s Iconic Communication
Think about the last time you needed a little help getting pumped up for a workout, cheering yourself up after…
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Samsung’s Galaxy Note7 Apology Rings Loud and Clear
Samsung’s much-anticipated Galaxy Note7 went on sale this summer. The Android smartphone promised to be the ultimate showcase of Samsung’s…
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Personal Communication Analytics as an Alternative Way to Predict Public Support, and Maybe Even Elections
When Nate Silver predicted Hillary Clinton had only a 71.4 percent chance of winning, he was roundly ridiculed. The New…
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3rd Presidential Debate: No Real Winner in Messy Final Showdown
In the week and a half since Clinton and Trump last went head to head, both candidates have become more…
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