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How Vocal Analytics Help Speakers Improve their Performance
What are vocal analytics? A large part of our communication analytics offering is related to making sure your content is…
Read MoreMaintaining investor trust during a CEO transition
A recent study from FTI consulting found that, while CEO reputation is consistently a critical factor in investment decisions, that…
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Preparing for a CEO transition: building a best-in-class executive bench
In their 2015 report, The CEO Reputation Premium, Weber Shandwick finds global executives attribute nearly half of their company’s reputation…
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How data can help investor relations teams improve communication
Arguably more than any other department, a company’s investor relations team is constantly dealing with data. From annual revenue, to…
Read MoreHow content optimization can improve your brand language
What is content optimization?
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Reading between the lines of Berkshire Hathaway’s 2015 shareholder letter
On Saturday, Warren Buffett released his much anticipated 2015 letter to Berkshire Hathaway’s shareholders. After the release, Fortune noted with…
Read More3 myths about content optimization
Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores.…
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What is content analysis?
Philipp Mayring, Austrian psychologist, professor, and renowned qualitative researcher offers an authoritative, but rather academic discussion of content analysis. What…
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