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3 myths about content optimization
Often, when writers talk about content optimization, they’re talking about stuffing web pages with keywords designed to boost SEO scores.…
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What is content analysis?
Philipp Mayring, Austrian psychologist, professor, and renowned qualitative researcher offers an authoritative, but rather academic discussion of content analysis. What…
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How public speaking coaches use data analytics
Public speaking—and communications in general—has long been considered an art. Starting in grade school, there’s a perception that you can…
Read More5 Tips for Choosing the Right Public Speaking Coach
Everywhere we turn there’s another reminder that the standard for communications effectiveness by corporate leaders is at an all-time high.…
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Is Clinton starting to speak more like Sanders?
As the remaining presidential hopefuls geared up for today’s New Hampshire primary, Hillary Clinton seemed to be taking a page out…
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Are Investor Relations Teams More Transparent in Annual Communications than Quarterly Earnings Calls?
The New York Times reported recently on Laurence Fink’s request that corporations shift their focus from quarterly earnings calls to…
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Influencing investor sentiment: Do companies communicate differently whether they meet or miss earnings?
Congratulations! Your company beat the consensus estimates this quarter. Should your investor relations team encourage executives to exude confidence when…
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Cloudy admissions: Analyzing Volkswagen’s crisis communications
When the news broke about Volkswagen’s CO2 emissions scandal, now-former CEO Martin Winterkorn assured customers, investors and regulators in a…
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