Search Blog Posts
Using predictive analytics to discover the next “Serial”
July 2024 Update: As podcasts continue to grow in popularity, understanding what drives their success is crucial for creators and…
Read MoreHow measuring audience engagement is evolving
Identifying how to best measure engagement and message quality has challenged marketers since marketing began. Before the Internet age, marketers…
Read More
From Hillary to LeBron: What political journalists can learn from sportswriters
Copyright – Langley Photography 2013 Covering politics and sports would seem to have a lot in common. In both pursuits,…
Read More
Want to successfully refresh your brand identity? Best practices for brand messaging during a refresh
Even the best-known brands evolve. In order to stay relevant to their customers, companies often need to “refresh” their brands,…
Read More
Lessons in Inspirational, Confident Language from the Final Four Head Coaches
March Madness finals are upon us. The NCAA college basketball tournament, which started with 68 teams, has come down to…
Read More
TED2015 is next week. What’s our favorite TED talk from last year?
TED 2015 What’s your favorite TED Talk? TED – a nonprofit dedicated to spreading ideas – is known for its…
Read More
Analyzing the Oracle: How optimistic is Warren Buffett feeling this year?
Photo courtesy of Wikimedia Commons; Mark Hirschey
Read More
What makes the best corporate profile photo? A data-driven analysis
A picture is worth a thousand words, as the old proverb in journalism goes. And the saying appears to hold…
Read More