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Did Tim Cook finally deliver an exciting presentation? Quantifying the Apple Watch Presentation vs. Steve Jobs’ iPhone Presentation
September 9, 2014 When Apple releases new software updates or new products, the company stages a special event to explain…
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What Makes Us Read the News?
August 7, 2014 We recently came across an intriguing article by The Atlantic’s senior editor Derek Thompson claiming that even…
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The Science of Audience Engagement
Flickr – Martin Thomas, Applause The attention span of the average American is short – and getting shorter. Research suggests…
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Quantifying the President: State of the Union Language Trends
With President Obama giving a speech in our home of Austin, TX this week, we became curious: how has his…
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Where Facebook’s “Poorly Communicated” Research Went Wrong
Background: In 2012, Facebook conducted a study to test how emotions affect people’s behavior. They filtered the news feeds for…
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What Makes a Song Patriotic?
This time last year, we analyzed the top 10 patriotic speeches in American history to discover what made them distinctive.…
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Quantifying Gender’s Impact on Communications
There is no shortage of commentary and research telling us that men and women communicate differently. We have enjoyed reading…
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The Language of the 2014 NBA Finals
June 5, 2014 With confidence, you can reach truly amazing heights; without confidence, even the simplest accomplishments are beyond your…
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