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Case Study

How Bayer Trained 500+ Reps in Record Time Using AI-Powered Practice

Facing a high-stakes product launch with over 500 reps to certify and limited trainer capacity, Bayer needed a faster, smarter approach to field readiness. The traditional model—live role plays, ride-alongs, and time-intensive coaching—wasn’t going to cut it. That’s when Bayer partnered with Quantified.

Using Quantified’s AI Sales Simulator, Bayer enabled reps to practice and master their messaging in scalable, on-demand HCP simulations. The result? Over 4,500 practice sessions, a 97% mastery rate, and reps who walked into launch confident and conversation-ready.

Discover how Bayer turned a training challenge into a commercial success—and how this AI-powered blueprint is shaping the future of onboarding, certification, and ongoing coaching.

Download the case study to learn more about:

  • Scalable Certification at Speed: How Bayer certified 500+ reps efficiently without sacrificing training quality or adding pressure to field resources.
  • AI-Powered Practice That Builds Confidence: How on-demand simulations and real-time AI coaching helped reps internalize key messaging and sharpen their HCP conversations.
  • A Repeatable Blueprint for Sales Excellence: How Bayer’s success with Bailentra’s launch is now influencing broader initiatives across onboarding, pull-through messaging, and continuous rep development.

“Quantified’s team worked hand-in-hand with us to create a seamless experience, from custom rubrics to ongoing support during live rollouts.”

– Keenan Stare, Product and Disease Training Manager, Novartis

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What our clients are saying

"Quantified provides a realistic sales presentation experience. It allows our sales representatives to present and answer real questions they will encounter from our prospects."
Greg TolmachoffVP of Sales Operations, OpenLending
"With Quantified, we really felt that we had found our solution. It was super easy for the learners, and the managers were able to start coaching right away."
Chrissy RichardsDirector of Commercial Training, Sanofi
"This is the biggest sales no-brainer I've seen in my sales career."
Kevin KutlerHead of Training, Regeneron
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SVP, Talent & Culture, Dell
“This is transforming how we do sales management and coaching. The insights are driving significant growth”
Organizational Development, Global Sales & Customer Operations, Dell
"I love the ability for my reps to get practice without being concerned about who is looking at the video. It's like a personal AI coach for each of them. And this saves me a ton of time!”
Sales ManagerFortune 200 Pharmaceutical Company